A series of newsletters and guidance notes, all with your company's branding, can prove an invaluable information source for your clients' staff - and lets them, and your prospects, know that you have the technical expertise to stand out from the competition.

Newsletter subjects can include general risk management subjects along with legal updates and best practice tips - frequency can be monthly or quarterly, as you wish.

Guidance notes can be made available to cover all manner of subjects, but core areas include employers' liability; public and product liability; material damage; and business continuity.

To provide an even more tailored approach, guidance notes can be issued to tie in with survey requirements, thereby improving your clients risk profile and making them easier to place in the insurance market.